PrismaStar
PrismaStar is an international software company that develops consumer guidance technology, such as its flagship product, AnswerOil, a product search solution for online retailers based on the principle of faceted search. The company was founded in 2005 in , Czech Republic and now has over 30 employees in Chicago, London, Cambridge, , and Prague.
Intellectual Property
PrismaStar owns several patents and pending patents for its technology. One such patent relates to Persistent Relative Positioning, a process that enables interdependent sliders to be used for balancing the relative importance of a product's attributes to the shopper's decision. This is used in the company's main product, AnswerOil.
Media coverage
In an entry into his FriendFeed on 11 July 2009, prominent American blogger, author and former Microsoft employee Robert Scoble reported that "the one search company most likely to get purchased by Microsoft to crush Google that I saw in Cambridge UK? PrismaStar", expanding that, "because they offer a new way of searching things that really rocks. I can't explain it in text." Continuing his positive coverage of PrismaStar, Robert Scoble posted a video interview -- "Refined searches equal more sales"—with PrismaStar CEO Josh Tabin to his popular technology blog Building43, where Josh Tabin demonstrates the power and innovation of PrismaStar's patented AnswerOil technology; with Scoble's summary commenting that "AnswerOil offers buyers and sellers what both are looking for: better results."
Tabin has subsequently made numerous media appearances in which he talks about PrismaStar and its technology. Examples include a Digital Imaging Marketing Association podcast, a Joshua Tabin interview with Ernst-Jan Pfauth in The Next Web blog as part of a series of interviews with Internet start-ups, and another interview with Tabin from the Internet World trade show in , London, in 2008.
Czechidea.com carried an interview with Tabin in 2007 discussing PrismaStar and the pros and cons of starting a business in the Czech Republic. The same blog also ran a February 2009 article about the launch of AnswerOil with Czech online retailer, Mall.cz.
PrismaStar's AnswerOil product selection technology has been covered by some blogs and press, including a TechCrunch article by CrunchGear Editor John Biggs that was subsequently published on The Washington Post's website, a ZDNet article by Assistant Editor Andrew Nusca, and a feature-piece in PC World (CZ) magazine.
Awards
In 2007, PrismaStar won a first place Internet Effectiveness Award (IEA) in the Czech Republic for its WLW Hotel Selector.
Customers and Partnerships
Current customers utilizing PrismaStar's AnswerOil technology include Jessops, , HotelSelector, BestSelector, and Calumet Photo.
AnswerOil currently supports over 1000 product categories (visible here in English) at Mall.cz
Intellectual Property
PrismaStar owns several patents and pending patents for its technology. One such patent relates to Persistent Relative Positioning, a process that enables interdependent sliders to be used for balancing the relative importance of a product's attributes to the shopper's decision. This is used in the company's main product, AnswerOil.
Media coverage
In an entry into his FriendFeed on 11 July 2009, prominent American blogger, author and former Microsoft employee Robert Scoble reported that "the one search company most likely to get purchased by Microsoft to crush Google that I saw in Cambridge UK? PrismaStar", expanding that, "because they offer a new way of searching things that really rocks. I can't explain it in text." Continuing his positive coverage of PrismaStar, Robert Scoble posted a video interview -- "Refined searches equal more sales"—with PrismaStar CEO Josh Tabin to his popular technology blog Building43, where Josh Tabin demonstrates the power and innovation of PrismaStar's patented AnswerOil technology; with Scoble's summary commenting that "AnswerOil offers buyers and sellers what both are looking for: better results."
Tabin has subsequently made numerous media appearances in which he talks about PrismaStar and its technology. Examples include a Digital Imaging Marketing Association podcast, a Joshua Tabin interview with Ernst-Jan Pfauth in The Next Web blog as part of a series of interviews with Internet start-ups, and another interview with Tabin from the Internet World trade show in , London, in 2008.
Czechidea.com carried an interview with Tabin in 2007 discussing PrismaStar and the pros and cons of starting a business in the Czech Republic. The same blog also ran a February 2009 article about the launch of AnswerOil with Czech online retailer, Mall.cz.
PrismaStar's AnswerOil product selection technology has been covered by some blogs and press, including a TechCrunch article by CrunchGear Editor John Biggs that was subsequently published on The Washington Post's website, a ZDNet article by Assistant Editor Andrew Nusca, and a feature-piece in PC World (CZ) magazine.
Awards
In 2007, PrismaStar won a first place Internet Effectiveness Award (IEA) in the Czech Republic for its WLW Hotel Selector.
Customers and Partnerships
Current customers utilizing PrismaStar's AnswerOil technology include Jessops, , HotelSelector, BestSelector, and Calumet Photo.
AnswerOil currently supports over 1000 product categories (visible here in English) at Mall.cz
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