Oracle Advertising and Customer Experience (CX)
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
Oracle's first customer relationship management (CRM) product, Oracle CRM, was released in 1998. The products later changed to become Oracle Data Cloud and Oracle Cloud CX. By 2021, the two were combined and became Oracle Advertising and Customer Experience (CX).
In 2006, Oracle purchased Siebel Systems, and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand.
In 2012, the company acquired Taleo, RightNow Technologies, and Eloqua. These acquisitions allowed Oracle to develop a suite of cloud-based software. and TOA Technologies in 2014 added more CX cloud-based capabilities. TOA provides end-to-end service tracking for employees and contractors working out in the field, and BigMachines focuses on sales processes. The applications access first-party data from a company’s commerce cloud and combine it with third-party data from the Oracle Data Cloud to give companies insights into customer behavior and purchasing decisions.
In March 2021, Red Bull Racing chose Oracle as its official cloud infrastructure partner. Under the partnership, Red Bull Racing uses Oracle’s CX applications to give fans access to racing statistics and metrics.
In May 2021, Oracle released in-game measurement within Oracle Moat Measurement. It allows companies to measure the effectiveness of ads that appear in 3D video games.
Applications
The following applications are included in Oracle Advertising and CX:
* Oracle Advertising
* Oracle Marketing
* Oracle Sales
* Oracle Service
Oracle's first customer relationship management (CRM) product, Oracle CRM, was released in 1998. The products later changed to become Oracle Data Cloud and Oracle Cloud CX. By 2021, the two were combined and became Oracle Advertising and Customer Experience (CX).
In 2006, Oracle purchased Siebel Systems, and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand.
In 2012, the company acquired Taleo, RightNow Technologies, and Eloqua. These acquisitions allowed Oracle to develop a suite of cloud-based software. and TOA Technologies in 2014 added more CX cloud-based capabilities. TOA provides end-to-end service tracking for employees and contractors working out in the field, and BigMachines focuses on sales processes. The applications access first-party data from a company’s commerce cloud and combine it with third-party data from the Oracle Data Cloud to give companies insights into customer behavior and purchasing decisions.
In March 2021, Red Bull Racing chose Oracle as its official cloud infrastructure partner. Under the partnership, Red Bull Racing uses Oracle’s CX applications to give fans access to racing statistics and metrics.
In May 2021, Oracle released in-game measurement within Oracle Moat Measurement. It allows companies to measure the effectiveness of ads that appear in 3D video games.
Applications
The following applications are included in Oracle Advertising and CX:
* Oracle Advertising
* Oracle Marketing
* Oracle Sales
* Oracle Service
Comments