LATISM
Latinos in Social Media (LATISM) was founded in 2009 as a 501 (c) 4 nonprofit, nonpartisan organization. The organization is committed to promoting and advancing the social, civic and economic status of the Latino community. In addition to ensuring online discourses correctly reflect the heritage, culture and diversity within society; LATISM facilitates and aids the adoption and utilization of digital social networks and applications by Latinos. This is achieved by providing information, resources, networking platforms and additional capacity-building opportunities. LATISM's mission of empowering Latino communities in Education, Health, Technology and Business spheres is achieved through the utilization of social media and technology innovations. Each chapter has a local blog that reports events and activities in the region in addition to providing resources and opportunities for communities to get engaged at the local level. LATISM holds a conference annually that include keynote speakers, workshops and panels on a range of issues and topics that fit into their main pillar themes of Technology, Education, Health and Business. LATISM holds weekly Fiestas every Thursday at 9 p.m. EST. Each week has a theme where anyone can participate in the discussion by using and following the LATISM hashtag.
LATISM also works to increase awareness among corporate brands, NGOSs and government entities about utilizing social media as a tool to reach Latinos. Partnerships between the organization and other agencies include research, sponsorship of events and leadership training. Toyota has been a long time sponsor of the LATISM annual conference and has recently released a new Twitter handle @ToyotaLatino.<ref name=":0" /> According to Toyota they are the top brand among Hispanic vehicle buyers in the United States. Some members argue that corporations are only using the hashtag as a way to reach new customers and markets and their actions and sponsorships are only driven by economic and capitalist values.<ref name=":2" />
LATISM also works to increase awareness among corporate brands, NGOSs and government entities about utilizing social media as a tool to reach Latinos. Partnerships between the organization and other agencies include research, sponsorship of events and leadership training. Toyota has been a long time sponsor of the LATISM annual conference and has recently released a new Twitter handle @ToyotaLatino.<ref name=":0" /> According to Toyota they are the top brand among Hispanic vehicle buyers in the United States. Some members argue that corporations are only using the hashtag as a way to reach new customers and markets and their actions and sponsorships are only driven by economic and capitalist values.<ref name=":2" />
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