Decoding Communication

Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli published by TRA publishing in 2012. It elaborates on "Communication Fundamentals", "Models of Communication", and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins' 1976 book titled The Selfish Gene and builds on theories of Brand Trust, Brand Appeal, Perception, and Propaganda. The books apply concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind. The phrase "decoding communication" can be academically explained as the process of turning communication into thoughts.