Adrenalina-NY

Adrenalina, a member of publicly-traded MDC Partners (MDCA), is a leading and innovative multicultural marketing agency.
Like the Spanish word for adrenaline, which is a hormone generated in the human body and participates in the response when people experience emotions.
Adrenalina is the only agency within the MDC family that specializes in the Hispanic/Latino market.

Based in New York's NoHo district, Adrenalina's marketing disciplines include: digital, media agnostic ideas, breakthrough advertising, grassroots and retail/event marketing and consumer promotions.
Its phenomenal success is due to the fact that they create ideas that provoke engagement, experience and emotion between brands and consumers.
Adrenalina is a minority-owned business and was established by Manuel Wernicky (chief ideas officer and managing partner) and Paco Olavarrieta (chief creative officer and managing partner).
Its most notably known for taking on Heinekens Mexican beer brand Tecate and Tecate light. Since then Adrenalina has been featured in Adweek, Hispanic Ad, Brand Week, Hispanic Business, Advertising Age, Forbes and The New York Times to name a few.

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