OrganizedWisdom is a health-focused human search engine that enables consumers, physicians, healthcare professionals, and health organizations to find information on thousands of health topics.
The company was founded in New York City in 2006 by entrepreneurs Steven H. Krein and Unity Stoakes. Initially started as a social networking site with a health focus, OrganizedWisdom's business model was changed in the fall of 2007 to human-powered search for health, compiled by online researchers in cooperation with a physician review team.
OrganizedWisdom is part of the Health 2.0 movement, which seeks to use the interactive tools of Web 2.0 to improve access to health information.
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