50 Entertainment is a Minneapolis, Minnesota independent music/media company organized in 2006. It has developed a decidedly original approach to the standard practice of the music business, consisting of three separate arms (50 Records, 50 Media, and 50 Publishing). Each individual arm provides a different, specific function for the artists 50 Entertainment represents, but keeps all the effort in-house. 50 Records operates as the recording label portion of the company, while 50 Publishing and 50 Media deal with marketing artists and arranging for produced material to be copywritten respectively.
In June of 2006, RED Distribution, a Sony BMG-owned record distributor that handles releases for some 42 record labels, agreed to distribute 50 Records nationally, despite the label's status as a startup. The label released its first record, White Light Riot’s Atomism, that same month.
The 50 portion of the name refers to its commitment to splitting profits evenly between itself and its artists.
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Current roster:
White Light Riot
Elevation
Weaver at the Loom
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